Analyzing Behavior change in students and teachers: A Perspective from Theory of Planned Behavior.

Abstract

The study seeks to assess the relation between Attitude towards the study environment, Subjective norms, perceived Behavior control, and Knowledge sharing behavior Adoption Intention mediate a role in the context education sector.

The sample for this study is taken from the educational sector of Pakistan. This research is based on primary and cross-sectional data from 400 plus respondents by using a convenience sampling technique. Almost 450 questionnaires were given back, representing a response rate of 88.8%. The usable questionnaires were 419 for this research study.

The research provides evidence that.

This research also takes part in the existing literature in three ways. This study about the relation between Attitude towards study environment and knowledge sharing behavior is not so direct. Some variables are influencing and mediating this relationship. Therefore, this research tests a model and develops a complex relation between Attitude towards study environment and knowledge sharing by involving mediators (Adoption Intention). Secondly, studies on Attitude towards study environment and knowledge sharing are done in our country Pakistan. This study is done in developing countries like Pakistan which can help in explaining the effect of this online learning in the broader context. Thirdly, the studies on the linkage of Adoption Intention and Knowledge sharing behavior have been focused on the education sector. This research focuses on the education sector.